In order to thoroughly implement the spirit of the 20th CPC National Congress on "promoting high-level opening up" and the work arrangements of the Zhejiang Provincial Party Committee and the Provincial Government on stabilizing foreign trade, further strengthen economic and trade exchanges and cooperation between Zhejiang and Nigeria, implement the "Quality Zhejiang Products, Marketing Worldwide" project, and actively respond to changes in the international market, the Zhejiang Provincial Department of Commerce will organize relevant enterprises in Zhejiang Province to participate in the 2024 Zhejiang International Trade (Nigeria) Exhibition to help enterprises expand the market, grab orders, and cultivate new growth points for foreign trade.

Against this background, the 2024 Zhejiang International Trade (Nigeria) Exhibition will be grandly held at the Tafawa Balewa Square (TBS) in Lagos, Nigeria from November 5 to 7, 2024. The exhibition covers Zhejiang's advantageous export industries such as clothing and textile fabrics, kitchenware and household products, gifts and offices, consumer electronics, holiday & parties, home decoration, home hardware, car interior decoration, home vacuum equipment, and home wires & cables, etc.

Zhejiang enterprises expand the market, grab orders, and promote growth

2024 Zhejiang International Trade (Nigeria) Exhibition has a total of 56 companies and 60 booths. The exhibitors are from Jinhua, Hangzhou, Wenzhou, Taizhou, Shaoxing, Jiaxing, Huzhou, and other cities.

2024 Zhejiang International Trade (Nigeria) Exhibition will be held as a co-locate exhibition of 2024 NigeriaTex.

NigeriaTex started in 2017 and has developed into one of the largest professional light industry textile international exhibitions in Nigeria. In 2023, NigeriaTex had more than 10,000 visitors, and a large number of exhibitors signed orders on the spot, and the Fair and trade effect was very good.

Zhejiang enterprises with smart manufacturing, shining in West Africa

2024 Zhejiang International Trade (Nigeria) Exhibition attracts many high-quality companies in the industry in Zhejiang. Hangzhou Jinlong Optical-Electric Co., Ltd., Wenzhou Lita Electric Co., Ltd., Zhejiang Mingchen Building Materials Technology Co., Ltd., Zhejiang Guangyintong New Materials Technology Co., Ltd., etc. will their latest products to the exhibition site.

From exquisite wax-printed cloth to high-end digital products, from practical kitchen supplies to exquisite craft gifts, each exhibit embodies the wisdom and ingenuity of Zhejiang enterprises.

Precise promotion, buyers gathering

2024 Zhejiang International Trade (Nigeria) Exhibition has placed a large number of advertisements and reports in local mainstream media and radio stations, including newspapers such as The Punch and The Sun; it also works closely with the Nigerian Television Authority (NTA) and portal websites to enhance the visibility and authority of the exhibition with its professional influence and communication power. In addition, the Lagos Chamber of Commerce and Industry (LCCI) and Nigeria's national household gift and textiles industry associations such as the National Association of Supermarket Operators of Nigeria (NASON), Pots and Pans Dealers Association, Association of Household Wares & Appliances Dealers of Nigeria (AHWAD), Garments & Footwear Factory Owners Association of Nigeria (GAFFOAN), Balogun Business Association Nigeria (BBA), Association of Curtain and Bedding Materials Dealers, etc. were invited to assist in the promotion of the exhibition.

The overseas operation team of the exhibition integrates online and offline promotions through SEM, SEO-targeted promotion and diversion, social media promotion, industry media/portal website promotion, industry association publicity, forum invitation promotion, EDM invitation promotion, and other channels to empower the exhibition in all aspects.

The exhibition adopts an innovative "offline + online" dual-track model, and uses the MatchupExpo.com platform to provide exhibitors and buyers with a full range of services. Realize pre-exhibition appointments, on-site accurate matching, and post-exhibition year-round online transactions, break trade boundaries, and create a continuous trading experience.

There are also value-added services, including targeted publicity, point-to-point buyer invitations, exhibitor pre-registration network matching, on-site B2B matchmaking, etc. Importers from Nigeria and neighboring countries are invited to visit and negotiate to provide more business opportunities.

Huge market, unlimited business opportunities

As the largest economy and populous country in Africa, Nigeria has huge market potential and strong purchasing power. Its manufacturing industry is developing, and 90% of its goods rely on imports, which provides a broad market space for Zhejiang products. Especially in the advantageous export industries such as textiles, home gifts, electronic & household appliances, and small electronic equipment, Zhejiang's products are deeply loved by Nigerian consumers.

Through this exhibition, Zhejiang enterprises will have a deeper understanding of the market demand in Nigeria and more accurately connect with local buyers; Nigerian enterprises can get more close to Zhejiang products, find partners, and jointly develop the market.

2024 Zhejiang International Trade (Nigeria) Exhibition not only showcases the ultra-high quality of Zhejiang enterprises' products, but also builds a bridge of friendly cooperation between Zhejiang and Nigerian enterprises. Wish all participating enterprises a fruitful harvest.