2024 Zhejiang International Trade (Nigeria) Exhibition is held grandly at the TBS Center in Lagos, Nigeria from November 5 to 7, 2024. The exhibition is hosted by the Department of Commerce, Zhejiang Province, covers Zhejiang's advantageous export industries such as clothing and textile fabrics, kitchen & household products, gifts & offices, consumer electronics, holiday parties, home decoration, home hardware, car interior decoration, home vacuum equipment, and home wires & cables, etc. It attracts buyers and visitors from all over Nigeria and African Countries.

Zhejiang enterprises expand the market, grab orders, and promote trade

2024 Zhejiang International Trade (Nigeria) Exhibition has a total of 56 companies and 60 booths participating in the exhibition. The exhibitors are from Jinhua, Hangzhou, Wenzhou, Taizhou, Shaoxing, Jiaxing, Huzhou, and other cities.

The 2024 Zhejiang International Trade (Nigeria) Exhibition will be held as a co-located exhibition of 2024 NigeriaTex, which launched in 2017 and has developed into one of Nigeria’s largest professional and international light industry & textiles exhibitions.

Zhejiang enterprises with smart products, shining in West Africa

2024 Zhejiang International Trade (Nigeria) Exhibition attracted many high-quality enterprises from Zhejiang, including Hangzhou Jinlong Optoelectronics Co., Ltd., Wenzhou Lita Electric Appliance Co., Ltd., Zhejiang Mingchen Building Materials Technology Co., Ltd., Zhejiang Guangyintong New Materials Technology Co., Ltd., etc., all brought their latest products to the exhibition site.

From exquisite wax-printed cloth to high-end digital products, from practical kitchen supplies to exquisite craft gifts, each exhibit embodies the wisdom and ingenuity of Zhejiang enterprises.

The scene is crowded with visitors and the negotiation atmosphere is warmest. Zhejiang exhibitors said that they had obtained a large number of potential customers and order conversions through the exhibition.

Precise promotion, buyers gathering

2024 Zhejiang International Trade (Nigeria) Exhibition has placed a large number of advertisements and reports in local mainstream media and radio stations, including newspapers such as The Punch and The Sun; it also works closely with the Nigerian Television Authority (NTA) and portal websites to enhance the visibility and authority of the exhibition with their professional influence and communication power. In addition, the Lagos Chamber of Commerce and Industry (LCCI) and Nigeria's national household gift industry and textiles industry associations, such as Pots and Pans Dealers Association, Garments & Footwear Factory Owners Association of Nigeria (GAFFOAN), Balogun Business Association Nigeria (BBA) were invited to assist in the promotion of the exhibition.

The overseas operation team of the exhibition integrates online and offline promotions through SEM, SEO-targeted promotion and diversion, social media promotion, industry media/portal website promotion, industry association publicity, forum invitation promotion, EDM invitation promotion, and other channels to empower the exhibition in all aspects.

The exhibition adopts an innovative "offline + online" integration model, and uses the MatchupExpo.com platform to provide exhibitors and buyers with a full range of services. It realizes pre-exhibition appointments, on-site accurate matching, and post-exhibition year-round online transactions, break trade boundaries, and create a continuous trading experience.

There are also value-added services, including targeted publicity, point-to-point buyer invitations, exhibitor pre-registration network matching, on-site B2B matching, etc. Importers from Nigeria and neighboring countries are invited to visit and negotiate to provide more business opportunities.

Huge market, unlimited business opportunities

As the largest economy and populous country in Africa, Nigeria has huge market potential and strong purchasing power. Its manufacturing industry is developing, and 90% of its goods rely on imports, which provides a broad market space for Zhejiang products. Especially in the advantageous export industries such as textiles, home gifts, electronic & household appliances, and small electronic equipment, Zhejiang's products are deeply loved by Nigerian consumers.

Through this exhibition, Zhejiang enterprises will have a deeper understanding of the Nigerian market demand and more accurately connect with local buyers. Wish Zhejiang exhibitors a fruitful harvest!

Thank you, Zhejiang exhibitors, buyers and media, for your enthusiastic participation!