On August 31, the 10th China International Fair for Trade in Services was held in Beijing as scheduled. Norway, as one of the 59 invited countries, set up the Norwegian National Pavilion for the first time in the name of the country. 7 Norwegian local brands attended the exhibition. The Norwegian high-end nutrition brand NYO3 was invited to make its debut in the Norwegian Pavilion to showcase its diversified products to China and the world, bringing a new Nordic health experience to global users.

Norway set up the Norway Pavilion in the name of the country for the first time, and NYO3 made its debut in the national pavilion

The China International Fair for Trade in Services (hereinafter referred to as the "Fair for Trade in Services") is co-sponsored by the Ministry of Commerce and the Beijing Municipal People's Government. It is the largest comprehensive exhibition in the field of trade in services in the world. More than 400 Fortune 500 companies and international leading companies participated in the exhibition offline, and 10 countries including the United Arab Emirates, Switzerland, Italy, Australia, and Norway set up exhibitions in the name of countries for the first time.

Innovation Norway (Norwegian Innovation Agency), as the commercial office of the Norwegian Embassy in China, was invited by the Beijing Municipal Government to participate in this service trade fair. Mr. Tom Kona, Minister Counselor of the Norwegian Embassy in China, appeared at the Norwegian Pavilion and delivered an important speech。

It is worth noting that the Norwegian Innovation Agency has just established the Norwegian Healthy Products Group (Norwegian Healthy Products Group, or NHPG) this year, which aims to promote Norwegian healthy products in China and strengthen the brand promotion of Norwegian products, technologies and services in the fields of health, nutrition and consumer goods. , to promote cooperation between Norwegian and local Chinese companies. The seven local Norwegian brands invited to participate this time are all core members of the NHPG organization.

The three "oils" of longevity in Norway have become the bright spot, and the high-end nutrition NYO3 has attracted much attention

As a Norwegian brand that debuted at the Norwegian National Pavilion and one of the seven Norwegian brands participating in the exhibition, the emerging brand NYO3 brought a new Nordic high-end dietary supplement and health service experience to global consumers in the digital age.

At the service trade fair, NYO3 focused on 17 products currently sold in cross-border e-commerce channels, ranging from heart and brain health to women's care, covering users' whole life cycle nutrition. The exhibition site is also a bright spot, not only the "three marine oils" (krill oil, fish oil, seal oil) representing Norway's longevity nutrition, but also the booth that has just obtained the "Tmall Treasure New Brand". The potential of distinctive local brands to integrate into China's digital innovation. In line with the brand concept of "natural purity from Norway", the NYO3 brand continues to explore and innovate to meet the needs of the Chinese market on the basis of retaining the unique genes of Nordic Norway's high quality and natural purity.

"Norway style,pure and simple", the NYO3 brand is recognized by international institutions and consumers

NYO3——"NORWAY OMEGA-3" means "Norway's new nutrition represented by OMEGA-3", especially the krill oil of "Norway Sambo" is the most popular among Chinese consumers. Live technology catches live Antarctic krill, and uses Flexitech to freshly extract krill nutrition to create pure and natural high-quality pure krill oil. It is known as "Norway's New National Treasure" and "Norwegian Longevity Key" because of its unique richness in marine phospholipids, Omega-3, choline and astaxanthin.

NYO3 Amundsen Commemorative Edition Pure Krill Oil has been No.1 in Tmall International Krill Oil Sales for 2 consecutive years (derived from Tmall 2021/2022 business advisor data), and has also been affirmed by international authorities such as ORIVO , Norwegian time on March 15, 2022, ORIVO International Certification Agency 2021 Most Influential and Creative Brand Award was released, Norwegian high-end dietary nutrition brand NYO3 won "THE MOST INFLUENTIAL AND INNOVATIVE BRAND OF THE YEAR 2021" (the most influential and creative brand in 2021). influential and creative brands).